• Global leading brand of polyurethane composite materials
  • Good materials for the benefit of society
  • Expert in ecological functional materials


All categories

Excellent Quality. Demonstrate Strength

Brand Concept

Brand strategy is an important measure for a company to take brand as a competitive force, and it is a business management strategy to obtain differentiated profits and values. Strengthen our influence and comprehensive competitiveness through corporate strategy.

To Pursue

Good product
Good management

Good service


ANLI’s brand strategy

To Realize

High visibility
High trustHigh reputation

Under the guidance of brand strategy, the company always adheres to good business ideas and behaviors, strives to improve quality, variety, conducts and character, continuously expands the company's brand awareness, enhances brand trust, and increases the company's brand reputation.


ANLI’s Five concept

Leading position comes from technology. Quality comes from strength

Our company possesses the world-leading testing and analysis platform, equipped with advanced GC-MS(Gas Chromatography-Mass Spectrometer), LC(Liquid Chromatogram), ICP Spectrometer, Infrared Spectrometric Analyzer, DSC(Differential Scanning Calorimeter), DMA(Dynamic Mechanical Analyzer), Microcomputer-controlled Electronic Universal Test Machine, Constant Temperature and Humidity Test Machine, Ultralow Temperature Cold-resistant Tester, Fire Retardant Lab, etc. These first-class testing apparatus guarantee the effective test and analysis on the physical and chemical property of polyurethane resin and the synthetic leather. In the meantime, parameters concerning environmental-friendliness performance such as methanol, heavy metal, Chromium VI, phthalates can be well tested. All these have made us one of the best-equipped and most advanced quality control and test centers in synthetic leather industry.


ANLI  ——   Constantly transcending eco-function material expert


Leading comes from technology, quality comes from strength

· Quality is the life of an enterprise, its reputation, its dignity, its value, and its effectiveness.

· Quality is not only a kind of technology, but also a kind of management, responsibility and habit.

· Quality management four things: everything is for the sake of customers, everything is prevention-oriented, everything is spoken by data, everything is managed according to the PDCA cycle. One vote vetoed the quality issue.

· No matter what product, no matter when or under any circumstances, the company must give in to product quality in everything the company does.

· Quality is not produced or inspected. It is designed, managed, and prevented.

· The quality standard is in the market, and the market and customers are the highest leaders and highest standards.


Beautiful materials for the benefit of society

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