Corporate Culture
ANLI CO., TRADEMARK

The trademark is made up of Chinese, English letters
and patterns. The main part of the trademark is blue, symbolizing technology,
advanced, modern, future and globalization.
The Chinese and English “安利(ANLI)”, on the one hand, implies the place where the
company is founded: Anhui Province, and the place where the equipment and
production technology of synthetic leather originated: Italy. On the other
hand, it expresses company’s pursuit for “safety”, “security”, “profit” and “lucky”. The pattern reflects the process of dry method
while producing synthetic leather. The non-enclosed square represents both synthetic leather and the idea
of “openness and
freedom”. The
totally-enclosed semi-circle
stands for the earth, meaning that Anli Co.
wants to connect with the whole world.
Until now, this trademark has registered for 14 types in China.
Meanwhile, this trademark has been international registered in 39 countries including
the United States, Germany, England, Korea, Vietnam, India, Egypt and so on.
In September 2005, ANLI was rated by the State
Administration of Quality Supervision, Inspection and Quarantine as “China’s
Famous Brand”; in April 2009, the trademark was identified as “China’s Famous Trademark”
by the State General Administration for Industry and Commerce.
GUIDED BY
VALUE.DRIVEN BY CULTURE
ENTERPRISE MISSION
Create opportunities for employees;
Create value for customers;
Create returns for shareholders;
Create wealth for society.

ENTERPRISE VISION
Strive to become the best enterprise specializing in polyurethane composite material all over the world.
CORE VALUE
DEVELOPING PRINCIPLES
Sound and rapid development, coordinated development of speed, benefit, quality and scale, intensive development, innovative development, harmonious development.

ENTERPRISE SPIRIT
Management Policy
BENEFIT CONCEPT

Overall Concept
Overall situation first, beauty of harmony.

Concept of Survival
COOPERATION PHILOSOPHY