Corporate Culture

ANLI CO., TRADEMARK


The trademark is made up of Chinese, English letters and patterns. The main part of the trademark is blue, symbolizing technology, advanced, modern, future and globalization.


The Chinese and English “安利(ANLI)”, on the one hand, implies the place where the company is founded: Anhui Province, and the place where the equipment and production technology of synthetic leather originated: Italy. On the other hand, it expresses company’s pursuit for “safety”, “security”, “profit” and “lucky”. The pattern reflects the process of dry method while producing synthetic leather. The non-enclosed square  represents both synthetic leather and the idea of “openness and freedom”. The totally-enclosed semi-circle  stands for the earth, meaning that Anli Co. wants to connect with the whole world.

 

Until now, this trademark  has registered for 14 types in China. Meanwhile, this trademark has been international registered in 39 countries including the United States, Germany, England, Korea, Vietnam, India, Egypt and so on.


In September 2005, ANLI was rated by the State Administration of Quality Supervision, Inspection and Quarantine as “China’s Famous Brand”; in April 2009, the trademark  was identified as “China’s Famous Trademark” by the State General Administration for Industry and Commerce.



GUIDED BY VALUE.DRIVEN BY CULTURE



  ENTERPRISE MISSION

  Create opportunities for employees;

  Create value for customers;

                    Create returns for shareholders;

                    Create wealth for society.



  ENTERPRISE VISION

  Strive to become the best enterprise specializing in polyurethane composite material all over the world.


  CORE VALUE

  Market-oriented,flexible and efficient, continuously innovative, pursuing for excellence, teamwork


  DEVELOPING PRINCIPLES

  Sound and rapid development, coordinated development of speed, benefit, quality and scale, intensive development, innovative development, harmonious development.


  ENTERPRISE SPIRIT

  Continuous innovation, striving for excellence.


  Management Policy

  Focus on internal management and external market; agile management and efficient operation.


  BENEFIT CONCEPT

  Harmony among economic, social and ecological benefits.


  Overall Concept

  Overall situation first, beauty of harmony.


  Concept of Survival

   Never run scared, always act as if walking on thin ice.


   COOPERATION PHILOSOPHY

   Show love in life. Show honesty in work. Show liability in business.










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